Jumbo marshmallows and craft chocolate in a mug will be on offer on the streets of York this summer.

The Chocolate Bar by Bullion, an already successful chain based in Sheffield, is opening a branch in the home of chocolate.

Aimed at the fast moving foot-traffic of the city, the York branch will be opening June 6th in the Shambles market, right in York city centre.

Focusing on handcrafted chocolate, deserts, speciality drinking chocolate and takeaway style service for tourists and shoppers.

Bullion started as a small-batch chocolate producer in Sheffield and now operates multiple cafes merging craft chocolate with cafe culture.

Founder Max Scotford was only 21 when he started the company, born from a lifelong love of chocolate. Bullion is a company that ‘celebrates cocoa, not sugar.’

Their whole angle is bean-to-bar craft chocolate and specialty hot drinks.

Their existing venues are known for customisable drinking chocolate, the option of cocoa percentages and flavour add-ins, and ethically sourced single origin cocoa.

Closer to third wave coffee culture than a traditional sweet shop.

The Sheffield cafe has built a strong reputation, with high ratings and reviews praising the quality of the hot chocolate and brownies.

Bullion seems to be positioning itself as the more modern ‘craft chocolate cafe’ option within York’s established chocolate tourism scene.

The ‘craft coffee but for chocolate’ concept in distinctive enough to stand out.

The shambles footfall is massive year round especially with tourists expecting a premium chocolate experience.

It is driven by social media tourism and ‘viral food’ behaviour and Bullion’s branding is built for that environment.

Bullion said it weas not really entering York as ‘another chocolate shop’ but trying to create a category that sits somewhere between speciality coffee, craft dessert cafe and street food.

For the first 1,000 to check them out at opening win a free jumbo toasted marshmallow.

You can claim by signing up to the link in their social media’s biography (see Instagram post above) and redeeming the voucher on their opening weekend.