A decade outside the Football League ended in dramatic fashion, but York City’s promotion is really a story of ownership, stability, and long-term vision.
At full-time, players and supporters erupted in celebration as years of frustration were finally lifted. Yet in that moment, there was this sense this promotion felt more comfortable and sustainable that any other attempt.
The Minstermen’s co-owner said: “Our ambition is to go straight through League Two, to have back to back promotions. I’m going to give that other Canadian a run for his money.”
For York City, promotion was not just a moment, it was the outcome of a process that has been building over time.
After years of uncertainty, the club has started to move with a clearer sense of direction, shaped by decisions made away from the pitch.
Mother and son duo, Julie-Anne Uggla and Matt Uggla took on a leading role in the club’s ownership, acquiring a 51% majority stake in the club back in June 2023 through their company 394 sports.
Their arrival marked a turning point, bringing both financial backing and a clear long-term plan.
Rather than short-term change, the approach has been gradual. The focus has been on building sustainability across the club and creating an environment where progress is steady.
The Uggla family themselves come from a strong business background.
Matt Uggla has experience in property development and investment, while Julie-Anne Uggla, born in Zimbabwe and raised in Canada has built a global reputation through international philanthropy and charitable work across multiple countries.
They are also part of a wider, wealthy family network. Canadian businessman Lance Uggla, founder of financial data company IHS Markit, has been a key figure behind the family’s financial strength, helping enable significant investment into the club.
However, York City’s ownership is not straightforward. Alongside the Uggla’s, the York City Supporters Society retain a 25% stake, maintaining a fan voice in how the club is run, while a further 24% is held by FB Sports which is a minority shareholder in the club.
This type of ownership model, part private ownership, part supporter involvement, reflects a shift from previous era’s.
Historically, York have experienced a different range of ownership styles, including long periods under private owners such as Jason McGill, whose tenure ended in 2022 after years of financial and structural turmoil.
For York City, a return to League Two is not just a moment of success. It is the outcome of a rebuild designed to last beyond a single season.
