TikTok is the new weapon being used by many football teams in England and around the world.
After a recent The Athletic article regarding TikTok followers in the Premier League, with Spurs in particular being the most followed football club in the premier league, the Yorkie conducted a search into the National League TikTok accounts to see who has the most followers.
It found that York City have just snuck into the playoff places, sitting in fifth place for the number of TikTok followers.
Forest Green Rovers are heading to the TikTok Football League, with over 10,000 more followers than the other teams in the division.
Putting this into context, that is over 40,000 more followers than EFL championship side Derby County – three flights above the Stroud side.
How the table looks
1.) Forest Green – 63,000 followers
2.) Rochdale FC – 52,500 followers
3.) Sutton Utd – 26,300 followers
4.) Hartlepool United – 18,600 followers
5.) York City – 17,600 followers
6.) Gateshead FC – 16,300 followers
7.) Eastleigh – 14,100 followers
8.) Oldham Athletic – 13,800 followers
9.) Yeovil Town – 12,600 followers
10.) Aldershot town – 6312 followers
11.) Solihull moors – 5025 followers
12.) Woking – 4,562 followers
13.) Tamworth – 4639 followers
14.) Boston – 4077 followers
15.) Ebbsfleet – 3,736 followers
16.) Braintree Town – 3,335 followers
17.) Maidenhead – 3163 followers
18.) AFC Fylde – 3,063 followers
19.) Barnet – 2,604 followers
20.) Wealdstone – 2,409 followers
21.) Altrincham – 1,756 followers
22.) Southend utd – 1,156 followers
23.) Dagenham and Redbridge – 378 followers
24.) FC Halifax town – 178 followers
Rochdale FC have the most watched post with 9.4 million views. The video is about a controversial decision in their favour where the ball did not actually cross the line.
How Tiktok is being used by club admins
TikTok has been used increasingly to tease opposing fans and teams.
In the recent match between Arsenal and Manchester City, Myles Lewis-Skelly mocked Erling Haalands celebration against him in revenge for when the Norwegian sledged him in a previous encounter.
The social media accounts are also being used to show highlights or funny moments during football matches – in contrast to other social media apps.
The main reason for the recent outbreak on TikTok can be to engage with younger sports fans.
The investigation made by The Athletic said that the audience for TikTok is “60 percent 18 to 24 years old, 75 to 85 per cent male and 85 per cent under 34”.
This statistic makes it quite clear as to why the style of content is much different to its counterparts.
The shorter style of content is perfectly suited to younger fans and is very successful in growing the fanbase of many clubs in England.
